Dan-o’s Flavor Dive
Dan-O’s has aspirations to be the most fun brand in food. Trade shows are not fun. That’s a problem. So we sought to solve it and make an impossible to imitate experience at Natural Foods Expo West to drive sales leads and some buzz in the convention center.
We brought the origin story to life.
We recreated pieces of the original bar with custom shelving along the back wall that communicated the Dan-O’s origin story to interested retailers. It was a space that allowed “spice tenders” to hand out samples of 3 key seasonings (Preemo, Tac-O, and SEA-soning), as well as share the Dan-O’s story in an unconventional way.
Did it work?
Overall there were 67,000 people in attendance. Dan-O’s drew crowds every day with over 6,500 retailers moving through the experience. In all, about 1,000 beers were given away, there were 65,500 event impressions, and 16 highly qualified sales leads to spread the Dan-O’s charm at retailers across the country.