Winnebago

Van life. A popular phrase and trend, and I have been lucky enough to live. But what really does it look like? This campaign grew out a a place of raw sincerity showcasing the beauty of community and calling all different places home, but also hitting at nuggets of the grit and hard work it takes. The deliverables became a beautiful balance of grit, and peace showcasing the capabilities of the vehicles and they lifestyle you can live with them.

Winnebago is a brand rooted in nostalgia, showcasing this in our treatment was very important in bringing this idea to life.